Digital Marketing
What is Digital Marketing? Definitions & Examples With a solid digital marketing strategy and effective execution, digital marketing can become an active marketing channel to attract and engage with new customers. Below, we answer the question “What is digital marketing?” and share some examples and tips to get you started. Digital marketing definition Digital marketing, or online marketing, refers to marketing activities targeting consumers using digital channels. The digital marketing definition includes all online marketing tactics implemented through digital channels to achieve business and marketing goals. There are many digital marketing channels, including: Digital marketing benefits Digital marketing should be an integral part of any business marketing strategy for many reasons. Benefits include: It scales easily It is cost-effective It provides a direct line to engage with your custo...