Digital Marketing

 

What is Digital Marketing?  Definitions & Examples

With a solid digital marketing strategy and effective execution, digital marketing can become an active marketing channel to attract and engage with new customers.  Below, we answer the question “What is digital marketing?”  and share some examples and tips to get you started.

Digital marketing definition

Digital marketing, or online marketing, refers to marketing activities targeting consumers using digital channels.  The digital marketing definition includes all online marketing tactics implemented through digital channels to achieve business and marketing goals.  There are many digital marketing channels, including:

Digital marketing benefits

Digital marketing should be an integral part of any business marketing strategy for many reasons.  Benefits include:

• It scales easily
• It is cost-effective 
• It provides a direct line to engage with your customers
• Results can be quickly and transparently measured and analyzed
• It provides an avenue for you to learn from your customers, market, and other industry players